Texvalley, in association with CII hosted the second edition of Weaves from Nov 27 – 30, 2019 in Erode, Tamil Nadu. Texvalley is India’s largest wholesale textile market and is located in Erode, the heart of the country’s textile manufacturing hub. The Weaves event offered hundreds of textile manufacturers and traders from the region an opportunity to showcase their products, connect and collaborate with buyers from across India and the globe. The event featured over 250 exhibitors from across Tamil Nadu showcasing knit fabric, handlooms, khadi, home textiles, textile accessories and machineries; and witnessed 4000+ walk-ins.
SOLV as the principal sponsor of the event had a significant presence at the show with a 40 sq.m booth, airport branding, branding in all collaterals, media mentions and conference sessions. The event was co-sponsored by NABARD (National Bank for Agriculture and Rural Development) and supported by the Ministry of Textiles, Government of IndiaRetailers Association of IndiaThe Clothing Manufacturers of India and Tiruppur Exporters Association among several others. The event provided an excellent opportunity to demonstrate the SOLV B2B commerce platform to large manufacturers and buyers, national and regional level associations, trade-bodies, industry experts, influencers and key government agencies.

Nitin Mittal, CEO, SOLV addressed the vibrant small business community at the inaugural session on 27th November, alongside Texvalley management, industry luminaries and senior government officials.
Nitin’s talk focused on how Tamil Nadu embodies the spirit of entrepreneurship and has always been at the forefront of economic growth. He further went on to elaborate how SOLV is committed to enabling growth for small businesses in the region by helping them find new markets and customers, offering access to finance and simplifying day-to-day operations.

Vijay Makhijani, Head of Sales and Subhashini Parasuraman, Head of Brand and Marketing delivered a talk at the plenary conference session on how SOLV helps small businesses grow by offering a trusted platform to connect, on-demand access to finance and business services.

The booth witnessed a steady flow of visitors across all four days including industry leaders like the President of Retailers Association of India (RAI) Mr. Kumar Rajagopalan, who stated “SMEs are the driving force behind India’s growth. RAI aims to enable retailers to connect with each other, increase their reach and help them grow their business. We will be happy to work with SOLV to facilitate seamless business for the SME ecosystem in India and promote them globally.”
In addition, state cabinet ministers from the Government of Tamil Nadu – Minster for Electricity, Prohibition & Excise: Shri P Thangamani, Minister for School Education, Youth Welfare and Sports Education: Shri K Sengottaiyan and Minister for Environment: Shri KC Karupannan along with Shri Devarajan Chinnusamy, Vice Chairman, Texvalley – also visited the booth and spent time interacting with SOLVers.
Adding an element of glamour and excitement was the Weaves Fashion Show where SOLV continued to be showcased via MC mentions, videos and more.

The four-day event concluded with a valedictory session chaired by several senior government and industry leaders.

The event was extremely successful for SOLV on multiple accounts. We exceeded customer acquisition targets, forged alliances and gathered valuable customer insights and feedback. We look forward to many more such events that brings us closer to our customers, as we expand our footprint across India and engage with more industry verticals.